Is Declining Advisor Headcount at a Tipping Point? (2024)

Ready or not, the makeup of RIAs is set to change, with 37 percent of financial advisors expected to retire over the next 10 years, according to a new report by Cerulli Associates, a Boston-based consulting group focused on wealth management. In the long run, however, this could be good news for a new generation of advisors.

Advisors expected to retire in that time frame collectively control $10.4 trillion, or 40 percent of total industry assets (47 percent of industry assets are managed by advisors over the age of 55). Yet, one in four who will retire in the next 10 years are unsure of their succession plan.

The report was commissioned by Commonwealth Financial Network, a wealth manager that supports more than 2,000 advisors with $232 billion in AUM. Two surveys inform the report: an annual Cerulli survey of 1,500 advisors at wirehouses, independent RIAs, and hybrid firms, and a survey conducted in January and February of 2022 of 20 independent Commonwealth Advisors.

Michael Rose, associate director of wealth management at Cerulli, says the number of advisors planning to retire in the next decade without a succession plan was concerning.

“Advisors [who are] planning to retire but who haven’t begun the process to make it happen represent a significant risk,” Rose said. (73 percent of practice management professionals surveyed identified the emotional aspects of transferring clients to a new advisor as a major challenge for succession planning preparation.)

Adding to that risk for the industry is the fact that advisor headcount growth is stagnant.

In 2020, total advisor headcount growth increased just 0.1 percent to 291,696 advisors, according to Cerulli. Cerulli expects that by 2023, total advisor headcount will begin to decline and will continue to decline through at least the end of 2025 (the final year of Cerulli’s projection).

Over the next few years, the industry will be at a “tipping point, in which there aren’t sufficient advisors coming into the industry to make up for the advisors leaving,” Rose says. A combination of retirement, recruitment, and development issues are the cause, he adds.

Many RIAs are struggling to retain and develop talent. In a survey of 33 executives and decision makers at some of the largest wealth managers, a third reported a meaningful uptick in resignations. Compensation and career opportunities in other industries are luring them away.

The war for talent is one of the top challenges currently faced by Edelman Financial Engines, one of the largest RIAs, according to Jason Van de Loo, head of wealth planning at the firm. Engineers, client service employees, and financial advisors are currently the most difficult roles to fill, he says.

However, the mass retirement of advisors also presents opportunities in the space, particularly for the next generation of advisors, Rose says. The average advisor age is 51, a figure that has slowly increased over time, according to the report.

“There’s a lot of opportunity for younger people interested in wealth management,” Rose says. Many young advisors may be able to acquire a book of business from a retiring advisor within their practice or through another internal succession mechanism at their company. Among advisors planning to retire in the next 10 years, 26.6 percent plan to transition the business to an existing advisor in the same practice, according to the report.

A key point, however, is that talented advisors will only wait so long for ownership opportunities. Communication regarding potential opportunities is essential to retention, according to the report.

Solo advisors – who make up half of those retiring within the next decade – will either need to team up with an advisor who can take over the business or seek an external acquisition deal. Currently, RIAs are in high demand, with mergers and acquisitions at a record high, according to an April report by Echelon Partners, a boutique investment bank focused on wealth management firms and TAMPs. Echelon projects a record 338 deals to acquire wealth managers by the end of 2022, up 10.1 percent from 2021. In addition, 49 percent of advisors surveyed by Cerulli identify as being open to or actively pursuing practices to acquire.

Selling to an external third party is not without challenges. Style differences with the seller (including planning and investment philosophies and personality), client transition from seller to buyer, and overall time commitment to finalize the deal, are major acquisition challenges listed by practice management professionals.

“There are a lot of potential firms you can either acquire or sell to,” says Rose. “But to ultimately have a successful acquisition and transition, the two firms need to be a good fit, and that narrows the field.”

When it comes to laggards in succession planning, Rose believes that advisors should take their own advice.

“The cliché in financial planning is that clients don’t plan to fail, they fail to plan. That very much holds true for advisors when they’re thinking about retirement and succession planning,” Rose says.

Is Declining Advisor Headcount at a Tipping Point? (2024)

FAQs

Is declining advisor headcount at a tipping point? ›

Over the next few years, the industry will be at a “tipping point, in which there aren't sufficient advisors coming into the industry to make up for the advisors leaving,” Rose says. A combination of retirement, recruitment, and development issues are the cause, he adds.

How many clients should an advisor have? ›

It depends on who you ask but a typical answer is anywhere from 50 to 150 clients per advisor. Having 50 clients could be enough if you're focusing on high-net-worth individuals. Meanwhile, 150 clients are usually considered to be the upper limit of what an advisor can realistically manage.

What is the turnover rate for financial advisors? ›

Over 90% of financial advisors in the industry do not last three years. Putting it simply: 9 advisors out of 10 would fail!

How many clients should an IFA have? ›

A good average number of clients per financial advisor to have is usually in the range of 50 to 150. But you may need fewer than that if you're primarily targeting high-net-worth individuals.

Is being a financial planner hard? ›

Being a financial advisor is hard work, you have to keep up with the markets, industry trends, and be able to make quality decisions for your clients' portfolios. It's not done without having a strong mind and an even stronger stomach at times.

What is the burnout rate for financial advisors? ›

According to a recent study from Deloitte, 77% of professionals shared that they've experienced burnout. The financial advisory profession isn't any different from these general trends. In one study from the Financial Planning Association, 71% of advisors reported being stressed out.

How many clients should one person have? ›

Broad vs. Focused Role: If someone is solely an Account Manager (that is, they aren't also doing fulfillment), they can typically handle 4-8 accounts. If someone is solely a Strategist (that is, they aren't also a day-to-day client contact), they can handle 8-12 clients.

How many people should be on an advisory board? ›

The efficiency of the advisory board will be influenced by its size. If you appoint enough advisors to constitute an advisory board, we generally recommend that it not exceed five to eight members.

What is the average client retention for financial advisors? ›

For example, a client may simply decide that they no longer need an advisor, and they'd rather go it alone. While client retention reached an all-high of 94.6% in 2020, that still meant advisors lost over 5% of their existing clients that year, according to a report from McKinsey & Company.

Why do so many financial advisors quit? ›

Lack of work ethic. It takes a lot of hard work and discipline to break into a career as a financial advisor. While many are willing to work hard for a period of time, fewer are willing and able to maintain the high-level work ethic required to survive and thrive as a successful advisor.

What do top 10% of financial advisors make? ›

According to the U.S. Bureau of Labor Statistics, the median annual wage for personal financial advisors was $94,170 in May 2021. It means half of the financial advisors earned more than that, and half earned less. One in ten earned less than $47,570, while one in ten made more than $208,000.

What is the fail rate for financial advisors? ›

What Percentage of Financial Advisors are Successful? 80-90% of financial advisors fail and close their firm within the first three years of business. This means only 10-20% of financial advisors are ultimately successful.

How much should I pay an IFA? ›

How much does an IFA cost?
Value of investments under adviceFee charged
For the first £150,0003.0%
Between £150,001 and £500,0002.0%
£500,001 and over1.0%
Minimum Fee* Maximum Fee*£3,000* £10,000*

What percentage of millionaires use a financial advisor? ›

The study reveals that 70% of millionaires work with a financial advisor, compared to just 37% of the general population. Moreover, over half (53%) of wealthy individuals consider their financial advisors their most trusted source of financial advice.

What is a good aUM for a financial advisor? ›

For an investment amount of $500,000, the average advisor fee was 1.05%, or $5,250. From 2013 to 2016, the median assets under management (AUM) grew 6% from $86 million to $92 million. If this trend continues, by 2021, the median AUM for financial advisors will hover around $97 million.

Are financial advisors declining? ›

More than a third of financial advisors will retire — leaving a profession in which nearly three out of every four rookies fail to break into the field — with more than two-fifths of the industry's client assets up for grabs upon the older generation's exit, according to a report last month by research and consulting ...

Is there a shortage of financial advisors? ›

Advisor headcount was largely unchanged in 2023 as the number of advisors grew by just 2,706 in 2022, according to The Cerulli Report—U.S. Advisor Metrics 2023. The number of new advisors barely offsets trainee failures and retirements, emphasizing the critical need for the industry to attract and retain talent.

Why do financial advisors get fired? ›

Clients can part ways with their advisors due to poor communication, mismatched expectations, underperformance, lack of personalized advice, trust issues, high fees, and inadequate financial education.

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